The Tourism Industry Development Board (later known as the Los Angeles Alliance for a New Economy, or LAANE) takes visiting journalists on a tour of four Los Angeles working class neighborhoods. LAANE’s partnership with HERE Local 11 aimed to change the public perception of Los Angeles and highlight the lives of tourism industry workers.

McDONNELL, PATRICK J. “Cultural Mystery Tour Visitors: Bus Trip to L.A.’s Eastside Kicks off a Series That Will Showcase the City’s Often-Overlooked Multiethnic Attractions and Counter Negative Media Images. Koreatown, South-Central Are among Future Destinations.: [Home Edition].” Los Angeles Times (Pre-1997 Fulltext); Los Angeles, Calif., July 7, 1994, sec. Metro; PART-B; Metro Desk. http://search.proquest.com/latimes/docview/282359935/abstract/D7B4B159EE014446PQ/1.

English and Spanish TV news coverage of street actions leading up to the 1995 strike by SEIU Local 1877, the Justice for Janitors campaign. Featured speakers include Mike Garcia, Rocio Saenz, and Jono Shaffer. Differences in style and presentation between English and Spanish-language reports suggest parallel public views of unions, inequality, and immigration.

The original video tape and others are available to researchers at the UCLA Library Department of Special Collections:

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